How To Cut the Flab (in your writing): A demo

Writing short-form content has taught writers a lot about writing more  concisely. 

But how you get an idea across in under 300 words? 

First you need to pick one idea. Just one nugget.

If you’re not sure what that nugget is, write about it until you figure it out. Or talk it out with someone  (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park ). They can ask questions, though. That might help. 

Once you’ve figured out the gist of what you’re saying, you can go back and cut the flab. 

What’s flab? 

Unnecessary words. You need to chisel away anything extraneous.

What’s extraneous? 

Anything that’s not serving the purpose of:

1) engaging the reader and 
2) expressing your main idea clearly.
 
Warning: Don’t edit out too much of the voice-y stuff. (For more about voice, read this post by Tim Denning.) 

Want more? Read on to see previous drafts of this post, where you can see how I revised and edited it from over 400 words to under 220. Notice that version #2 was actually longer - but that's ok, because I was still working out my ideas and wording. Note that I also decided that, instead of just including examples, I referred interested readers to see these drafts instead. Also, note, I edited it even more than the drafts shown here. 

FIRST DRAFT
VERSION #1 (405 words)

Your writing probably needs to lose some weight. 
Writing short-form content has taught writers a lot about writing more  concisely. 
But how do you do it? How do you get an idea across in under 300 words? 
Well, obviously first you need to pick a nugget, a piece, one idea. 
If you’re not sure what that nugget is, I suggest writing about it until you figure it out. Or talk it out with someone  (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park ). 
So first don’t worry too much about how short your writing is. Get the ideas out. Once you’ve figured out the gist of what you’re saying, you can go back and cut the flab. 
What’s flab? 
Unnecessary words. 
How do you know if a word, phrase or sentence is unnecessary? 
First, you need to have a clear idea of the main idea of your piece. Got it? Good. 
Then you need to chisel. 
What’s extraneous? 
Warning: Don’t edit out the voice-y stuff. But make that stuff work. 
Extraneous is anything that unnecessarily repeats an idea or adds too much information. 
Extraneous is also any wording that might turn off your reader.
Here’s an example. Below is paragraph number #5, before I cut the “fluff.”
If you’re not sure what that nugget is, I suggest writing about it until you figure it out. Or talk it out with someone – that can help (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park – you need to be able to talk without interruption). 
I took out two pieces here: “that can help” and “you need to be able to talk without interruption.” Now, these phrases are not really that extraneous – they do help drive home a point. But, in writing “small” and really being fierce about cutting the flab, I can still make the point without those words. And while the bit about the dog is not strictly essential, it’s doing some work – providing a vivid example. 
So try it. Pick a topic, write a page or two, and then go back, and see what can be cut out. What’s unnecessary? What speaks to your central, core idea? What will grab the reader? 
You don’t want to cut anything that might potentially 
*get your idea across in the clearest possible way
*grab the reader’s attention 



 VERSION #2 – 440 WORDS


Your writing probably needs to lose some weight. 
Writing short-form content has taught writers a lot about writing more  concisely. 
But how you get an idea across in under 300 words? 
First you need to pick one idea. Just one nugget.
If you’re not sure what that nugget is, I suggest writing about it until you figure it out. Or talk it out with someone  (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park ). 
Once you’ve figured out the gist of what you’re saying, you can go back and cut the flab. 
What’s flab? 
Unnecessary words. 
How do you know if a word, phrase or sentence is unnecessary? 
First, you need to have a clear idea of the main idea of your piece. Got it? Good. 
Then you need to chisel anything extraneous.
What’s extraneous? 
Anything that’s not serving the purpose of:
1) engaging the reader and 
2) expressing an idea clearly. 
Warning: Don’t edit out the voice-y stuff. (For more about voice, read this post by Tim Denning.) 
Extraneous is anything that unnecessarily repeats an idea or adds too much information. 
Extraneous is also any wording that might turn off your reader.
Here’s an example. Below is paragraph number #5, before I cut the “fluff.”
If you’re not sure what that nugget is, I suggest writing about it until you figure it out. Or talk it out with someone – that can help (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park – you need to be able to talk without interruption). 
I took out two pieces here: “that can help” and “you need to 
Warning: Don’t try to write your first draft without the flab. Everything you put down is potentially gold. 
Want more? Go here to see previous drafts of this post. 

VERSION 3 (304)
In this version, I've highlighted a few of the areas I edited. Notice how I cut for repetition and unnecessary words. 

Your writing probably needs to lose some weight. [DECIDED TO CUT THIS LINE]
Writing short-form content has taught writers a lot about writing more  concisely. 
But how you get an idea across in under 300 words? 
First you need to pick one idea. Just one nugget.
If you’re not sure what that nugget is, I suggest writing write [REPLACED "I suggest writing" with one word, "write"] about it until you figure it out. Or talk it out with someone  (make sure they don’t interrupt you to tell you about the funny thing the dog did at the park ). 
Once you’ve figured out the gist of what you’re saying, you can go back and cut the flab. 
What’s flab? 
Unnecessary words. 
How do you know if a word, phrase or sentence is unnecessary? 
First, you need to have a clear idea of the main idea of your piece. Got it? Good.  [CUT - REALIZED I ALREADY SAID THIS ABOVE]
Then you need to chisel away anything extraneous.
What’s extraneous? 
Anything that’s not serving the purpose of:
1) engaging the reader and 
2) expressing an idea clearly. 
Warning: Don’t edit out the voice-y stuff. (For more about voice, read this post by Tim Denning.) 
Here’s an example. Below is paragraph number #4, before I cut the “fluff.”
I took out two pieces here: “that can help” and “you need to be able to talk without interruption.” Now, these phrases are not really that extraneous – they do help drive home a point. But, in writing “small” and really being fierce about cutting the flab, I can still make the point without those words. And while the bit about the dog is not strictly essential, it’s doing some work – providing a vivid example to help engage the reader (I hope).
Warning: Don’t try to write your first draft without the flab. Everything you put down is potentially gold. 
[CUT ALL THIS AS I DECIDED TO SHOW FULL DRAFTS INSTEAD] 
Want more? Go here to see previous drafts of this post. 
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